www.onlinepr.ie provides blog management services for CEO’s and managers who are strapped for time or are too busy to manage a blog themselves. The company writes thought provoking posts about your business and manage comments as well as managing all aspects of blog search marketing. Is this ethical? Social Media experts will shout – NO you can’t do this. Yes you can. As long as you follow the rules. The content HAS to be real, reflect the actual views of the company and is written in an interesting, informative and professional manner.
We don’t just write the blog. Our team of professional journalists interview your company representative, write the content and give it to clients to review for advance approval. Then we upload it. For many social media experts they won’t like this. But the reality is that many managers simply don’t have the time to write accurately to reflect their views. The whole point about a blog is to portray an authentic voice to give target audiences a more personal connection to the company.
Isn’t that what the PR professional has been doing for years? Think of article marketing techniques we have been using for years with signed articles, press features, press releases – all of which are written by the PR advisor based on real interviews with their clients – based on their opinions and views? So what’s the difference then online?
