How to Track your Online Reputation

While blogs and user-generated content are powerful communications tools, a fact which PR companies are now cottoning onto – the question is how do you monitor what is being said about you, your brand or your company online? Offline the PR company uses media monitoring so how do you do this online for your clients> Tips from www.onlinepr.ie a sister company of McGovern PR on tracking your online reputation. Trackur This tool scours news sites, blogs, news sites, images, and videos so you can track your name, company brands, industry trends, or even news about your competitor. It lets you search for a keyword or keywords. Once the search has been customized, it can be saved and then subscribed to via an RSS feed or email. But its not free. Yes you get a 14 day free trial but after that you pay a subscription. From the PR’s point of view its worth it. Google Alerts – a free service it allows you search either all of Google’s properties, or you can specify that only News, Blogs, Web, Video, or Groups. Alert results can be emailed to you either as it happens, once a day, or once a week. There is also a page where you can edit the alerts once they are created or delete them when they are no longer in use. Technorati If you have a blog Technorati is a great free resource for tracking what’s being said about you in the blogosphere. It indexes posts as they are published . And there’s an RSS button you can use to subscribe to the search. When viewing the results, you can click between tabs to see just the Posts, Blogs, Photos, or Videos containing your search terms. More tips on the way.

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